Five Friction Points in Cross-Border Shopping
Cross-border shopping fails in predictable places. The first is discovery: finding the item is easy, finding the right listing is not. The second is sizing, where a size tag means nothing without measurements. The third is QC, the only cheap moment to reject. The fourth is consolidation, where weight bands decide the real price. The fifth is customs, the part nobody controls.
Each friction point has a cheap fix. Discovery: a dated table with live links. Sizing: ask for centimetres. QC: ask for specific angles. Consolidation: weigh before you buy the third hoodie. Customs: declare honestly and budget for duty.
None of these fixes are clever. They are just skipped, because the exciting part is the item and the boring part is the parcel.